Princess Cruises has appointed Moreshnie Pather to an expanded role as Key Account Manager, Asia Pacific, strengthening its focus on growth across key regional markets.
In her new position, Ms Pather will lead relationships with General Sales Agents in priority markets including India, Thailand, the Philippines and Sri Lanka, while continuing to oversee her existing Australian portfolio.
The expanded role reflects Princess Cruises’ strategy to grow its presence across emerging Asia Pacific markets, while maintaining strong engagement with established partners in Australia.
Ms Pather’s experience and existing industry relationships are expected to support continued expansion and strengthen distribution channels across the region.
Nicholas Ferguson, Senior Director Sales and Marketing Asia Pacific, Princess Cruises, said the appointment recognises both performance and leadership.
“Moreshnie’s expanded role reflects the strength of relationships she’s built and the results she continues to deliver,” he added.
“She is well placed to lead our growth across key developing markets, while maintaining her strong impact in Australia.”
