Australia’s tourism operators have surpassed global and regional guest satisfaction benchmarks.
Businesses participating in the Quality Tourism Framework (QTF) outperformed both global (86.7%) and Oceania (83.6%) benchmarks in 2025, according to Shiji’s Guest Experience Benchmark Report 2026.
Australian companies achieved a GRI score of 89.7% during the same period, reinforcing this country’s competitive edge in the global tourism market and highlighting the strength of structured quality standards and continuous improvement.
The Global Review Index (GRI) is a comprehensive industry standard online reputation score.
It combines and averages guest ratings and reviews from more than 80 online travel agencies and review platforms across more than 45 languages, providing an overall measure of a business’ reputation and customer satisfaction.
A higher GRI reflects stronger positive guest experiences and greater consistency in service quality.
“Australian tourism businesses are proving that quality and consistency matter,” said Erin McLeod, CEO, Australian Tourism Industry Council.
The QTF also supports operators through nationally recognised standards and structured development pathways designed to strengthen credibility and build consumer confidence.
Engagement demonstrates a clear commitment to professionalism, service quality and ongoing improvement.
https://www.qualitytourismaustralia.com/
