Swiss Travel, powered by Entire Travel Group, has launched its new ‘Beauty in Every Season’ campaign in partnership with Switzerland Tourism.
The promotion offers savings of up to $2,000 per couple across a collection of Switzerland holiday packages.
The campaign is designed to encourage travellers to stay longer in Switzerland, showcasing the country’s beauty in every season through a range of journeys that highlight alpine landscapes, lakeside towns, mountain villages and cultural experiences.
Leading the campaign are two exclusive 15-day itineraries, ‘Switzerland in Depth’ and ‘The Ultimate Swiss Winter Adventure’, designed for travellers looking to slow down and experience the destination beyond the peak season.
At the heart of both journeys is the Swiss Travel Pass, providing unlimited travel across Switzerland’s extensive rail, bus and boat network, along with free entry to more than 500 museums and discounts on many mountain railways and cable cars.
Beyond the featured 15-day itineraries, the campaign includes a collection of the country’s most popular rail and touring holidays.
Highlights include the Grand Tour of Switzerland Explorer Journeys, an 11-day small group journey through Zürich, St. Gallen, St. Moritz, Lugano, Zermatt, Montreux and Lucerne, travelling in comfort with luxury transportation.
The Grand Train Tour of Switzerland combines the country’s most panoramic rail routes, including the Bernina Express and GoldenPass Express.
For those seeking a more independent style of travel, ‘Authentic Switzerland’ is a self-guided journey showcasing the country’s diverse regions, cultures and culinary traditions.
Savings across the campaign range from $500 to $2,000 per couple, giving agents a broad range of options to match different travel styles and budgets.
To support agent sales, Swiss Travel has also created a suite of campaign assets available via the Entire Travel Group Agent Portal, including a digital flyer and social media assets highlighting the featured itineraries and campaign offers.
For more than a decade, Swiss Travel has specialised exclusively in Switzerland, backed by more than 50 years of collective travel expertise.
The Beauty in Every Season campaign is available for booking until October 9.
