Trafalgar has officially launched into river cruising with inaugural sailings in Europe.
Cruises have taken place aboard Trafalgar Verity on the Rhine and Trafalgar Reverie on the Danube.
“Introducing river cruising is a dream in the making for Trafalgar, shaped by the trust our travel advisor partners have placed in us over the years and their support every step of the way,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer, TTC Tour Brands.
“We’re bringing our decades of experience crafting guided journeys to Europe’s rivers, creating even more opportunities for advisors to connect their clients with the meaningful, locally driven experiences that define our brand.
“This is just the beginning, with future expansion already underway.”
The three-day inaugural sailing aboard Trafalgar Verity took place in Amsterdam from April 10-12, welcoming more than 100 trade partners, media and Trafalgar team members from around the world.
On April 11, Trafalgar Reverie embarked on its inaugural sailing along the Danube from Passau to Budapest, exploring Vienna and Bratislava, with highlights including a MAKE TRAVEL MATTER® Experience in Bratislava and a Be My Guest dinner at Weingut Nikolaihof.
The inaugural sailings signal the beginning of Trafalgar’s broader river cruise ambitions, with a third ship, Trafalgar Harmonie, set to debut on the Seine in 2027.
“Being here and experiencing this first hand, you can really see how naturally this extends the Trafalgar brand,” said Nicole Mazza, Chief Marketing Officer, TRAVELSAVERS.
“From the personalized service to the intimate, thoughtfully designed spaces, it feels both elevated and incredibly welcoming.
“What stands out most is how seamlessly they’ve brought their signature connection to destination onto the river – this is something advisors can feel confident recommending to their clients.”
The company has also announced its River Spotlight Savings, providing travel advisors with a suite of incentives to drive 2026 bookings.
Valid for new reservations booked by May 28, the limited-time promotion includes:
- Substantial Discounts: Savings of 30% to 50% on selected 2026 cruise departures.
- Solo Traveller Advantage: Waived single supplements on a range of featured sailings.
- Onboard Perks: Up to €1,000 in shipboard credit per suite stateroom.
- Loyalty Bonus: These offers are combinable with Trafalgar’s 5% Past Guest Discount, rewarding brand advocates.
Recognising the vital role of travel advisors, the company has also released the Trafalgar River Agent Selling Guide, an all-in-one digital resource designed to simplify the sales process and boost agent confidence.
Main image: Damien O’Connor; Captain Alexander van Der Graaf; Cassie Estrella-Roca, Melissa DaSilva
