Luxury river cruise line AmaWaterways has launched a new partnership with Approach Guides, introducing a co-branded marketing solution designed to help travel advisors drive client engagement and increase bookings.
Announced in Sydney on May 13, the new platform allows advisors across Australia and New Zealand to instantly create personalised marketing pages showcasing AmaWaterways’ river cruise itineraries, immersive shore excursions, onboard experiences and current promotions.
The easy-to-use tool enables advisors to add their own branding and contact details to curated AmaWaterways content, creating customised client-facing pages without requiring logins, integrations or technical expertise. Advisors can then share the pages directly with clients and capture leads through the platform.
Steve Richards, Managing Director Australia & New Zealand for AmaWaterways, said the initiative reflects the company’s ongoing commitment to supporting the travel trade.
“Our travel advisor partners are at the centre of our growth across Australia and New Zealand, and we are always looking for ways to better support them in connecting with their clients,” Richards said.
“This new solution responds directly to feedback from advisors who have been asking for simple, effective marketing tools, not just for us but across the suppliers they work with. By working together, we are making it easier for them to share the AmaWaterways story.”
The partnership with Approach Guides gives advisors access to ready-made destination and itinerary content that can be personalised and distributed quickly, helping inspire clients and streamline the sales process.
The service is now available free of charge to all travel advisors.
Advisors can access the platform via inspiresto/amawaterways.
For more information, visit AmaWaterways Australia or AmaWaterways New Zealand.
