Highly respected pr and marketing figure Anna Caswell has joined Julie King & Associates (JKA) as Director, Communications & Content.
The appointment strengthens the company’s in-house communications capability as the business continues to grow.
Directing the wider communications and content strategy across JKA’s portfolio of travel, tourism and destination marketing clients, Anna’s focus will be to lead Destination Canada’s media program in Australia.
Anna joins JKA with extensive experience across travel, tourism and destination marketing public relations.
For the past 10 years she was Head of Travel & Lifestyle at Sydney-based Anne Wild & Associates, where she led communications across an extensive portfolio of international destination, hotel, resort and cruise brands.
Having worked in New Zealand and now based in Australia, Anna brings strong knowledge of the travel media landscapes across both markets.
Julie King, Founder and CEO of Julie King & Associates, said Anna’s appointment marked an important next step in JKA’s growth globally.
“Anna brings a powerful combination of strategic thinking, destination experience, exceptional media relationships and a strong instinct for identifying the stories and opportunities that will resonate in market,” Ms King said.
“She combines senior-level communications capability with a hands-on approach, which will continue to strengthen the work we deliver for Destination Canada and our broader portfolio of clients.”
Anna is excited about joining JKA and working with Destination Canada.
“Canada has enormous resonance with Australian and New Zealand travellers, from its people and communities to its extraordinary nature, culture and experiences,” she said.
“I’m excited to dig deeper into the stories that go beyond the expected and to work with the Destination Canada team, partners and media to bring those stories to life.
While new to Destination Canada, Ms Caswell has deep Canadian family roots through her maternal family in Quebec.
Ms King said the appointment reflected JKA’s continued investment in building stronger permanent in-house capability as the business expands globally.
“As JKA continues to grow, it is important that we continue to evolve the structure and capability of our team to meet the changing needs of our clients and the markets in which we operate – Anna’s appointment is an important part of that next phase,” she added.
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