Australian-founded travel technology company BYRDLI has launched its latest campaign.
THIS IS ALABAMA has been created in partnership with the Alabama Tourism Department and Travel South USA, marking BYRDLI’s first campaign with both organisations.
Rolling out across Australia and the United States, the initiative will see Australian photographer and videographer Ashley Dobson and acclaimed U.S. photographer and videographer Terry McLauchlin travel through Alabama in opposite directions, each showcasing the state through their own perspective.
Through BYRDLI, the hotels, experiences, routes and itineraries they discover will become part of their own Travel Clubs, allowing audiences to move from seeing Alabama through someone they trust to exploring and booking travel inspired by the journey.
Ashley (left) will travel from Huntsville to Mobile, experiencing Alabama for the first time and introducing the state to her Australian community.
Terry will take the reverse route, travelling from Mobile to Huntsville and sharing Alabama with his U.S. audience through the lens of one of the country’s highly regarded travel photographers.
Together, the journeys reveal a state where American music, Southern food, history, innovation and landscape intersect.
For Australian travellers in particular, Alabama offers many of the experiences they travel to the United States seeking, road trips, live music, culture, history, food and a genuine sense of place.
“Ashley and Terry aren’t simply travelling through Alabama and creating content,” said Vanessa Richards, Co-Founder and CEO of BYRDLI.
“They’re building bookable Alabama travel inside their own Travel Clubs, allowing their communities to move from inspiration to purchase. That is creator-led travel distribution and BYRDLI enabled that globally.”
THIS IS ALABAMA will roll out across Australia and the United States throughout September.
“Alabama has such a diverse tourism story to tell, from our music and culture to our food, cities, landscapes and Gulf Coast,” said Laura Hicks, International Sales Manager at Alabama Tourism Department.
“Through Ashley and Terry’s Travel Clubs, travellers will be able to discover the places they experience in Alabama and then take the next step towards planning and booking those trips for themselves.”
