Alaska has a way of quieting a room. A wall of blue ice groans, a humpback breaks the surface off the bow and suddenly your chattiest client has nothing to say.
For Sailors who want that moment without the mega-ship conga line, Virgin Voyages’ 2027 Alaska season aboard Brilliant Lady is an easy yes.
It’s exclusively adult, it sails from Seattle and the ship’s decks and spaces, from the reimagined Athletic Club up, were designed around the view.
The Alaska your clients will talk about
The ports are where this season earns its bragging rights. Sitka blends Tlingit heritage with Russian-American history, and the sea otters and sea lions seem to know when the cameras are out.
Icy Strait Point is Alaska Native owned and operated, and home to the world’s largest ZipRider, a mile-long drop over the rainforest canopy.
Longer sailings add Haines, the “Valley of the Eagles,” for river rafting and a major bald eagle preserve, minus the souvenir-shop saturation. Hubbard Glacier, the largest tidewater glacier in North America, brings the calving drama.
Then come the Shore Things, with more than 250 on offer. Think dog sledding on Mendenhall Glacier, a five-glacier seaplane flight ending in a Taku Lodge salmon feast, the White Pass railway out of Skagway, and Misty Fjords flightseeing from Ketchikan.
Back onboard, dining, essential drinks, fitness classes and Wi-Fi are already in the Voyage Fare, so your clients only have to decide where to look next.
Why it sells
For Australian travellers, Alaska is a bucket-list voyage that pairs neatly with time in North America. Seattle and Vancouver make easy gateways, and the Pacific Coastal sailing finishes in LA, so a pre- or post-voyage stay is simple to build around.
Because every voyage is exclusively adult, it suits couples, friend groups and solo travellers who want to see Alaska in grown-up comfort.
Fresh for 2027
Virgin Voyage’s 2027 itineraries have a few new things to love, and they’re easy to sell:
- Endicott Arm & Dawes Glacier. On 13 sailings, your clients glide into this dramatic, glacier-carved fjord for up-close ice and scenery.
- Victoria, BC. On 12 sailings, Victoria’s Inner Harbour is a new stop on the map, with waterfront charm to wander.
- Inside Passage. These days are a sightseeing event in their own right. Itineraries show them as Sea Days, and your clients will spend them on deck watching fjords, forests and the occasional whale drift by.
Glacier-carved fjords, a harbourside stop in Victoria and Inside Passage days made for time on deck give your clients plenty of fresh reasons to say yes to 2027.
Voyages to put in front of your clients
- 20 May 2027: Inside Passage, Fjords & Juneau
- 27 May to 5 Aug 2027 (11 departures): Inside Passage & Glacial Fjords
- 12 Aug. 2027: Inside Passage & Hubbard Glacier
- 24 Aug. 2027: Hubbard Glacier & Coastal Views
- 22 Sept. 2027: Seattle to Vancouver
- 10 Sept. 2027: Vancouver to LA
And then there’s 2028
Planning ahead? So is Virgin Voyages. The 2028 Alaska season goes live in November, and there will be plenty more to share then. Until it does, keep 2028 on your radar, get to know the 2027 line-up, and start the conversation with your clients now. Alaska rewards early planners and Brilliant Lady has a lot more to show them.
Between Endicott Arm’s ice, Victoria’s Inner Harbour and a ship built for looking out, 2027 gives your clients plenty to talk about long after they’re home. Dog-sled stories included. Book by 2 Nov. 2026 and your clients can enjoy 70% off their second Sailor plus up to A$1,500 in instant savings, which makes 2027 an even easier yes.
