Selling a luxury cruise is about so much more than just presenting an itinerary.
It is about helping clients picture themselves on board, understand the difference between accommodation options and discover the experiences that will make their holiday exceptional.
For travel advisers looking to turn that vision into a booking, Regent has introduced the Prestige Digital Guide, an interactive sales resource designed to bring its much-anticipated new ship, Seven Seas Prestige, into sharper focus.
Rather than relying solely on written descriptions or static images, advisers can now use the guide’s immersive content, interactive deck plans, suite layouts, videos and 3D suite views to build a more comprehensive understanding of what awaits guests.
The result is a practical tool that can help bridge the gap between a client’s initial interest and the confidence to make a booking.
Creating a more immersive sales conversation
One of the biggest challenges when selling a new ship is helping clients understand what sets it apart before they have experienced it themselves.
For an ultra-luxury product such as Seven Seas Prestige, the details matter: the layout of a suite, the relationship between living and sleeping spaces, the outlook from a private balcony and the atmosphere of the ship’s public areas can all influence a client’s decision to book.
The Prestige Digital Guide gives advisers a way to bring these details into the conversation, supporting the adviser-client relationship rather than replacing it.
The digital experience provides the material, while the adviser brings the personal knowledge, recommendations and service that helps clients choose the right cruise, which in turn brings them back again.
How does it work?
Interactive deck plans allow users to explore the ship’s layout, while suite plans and 3D views provide a closer look at the accommodation.
Videos and immersive content add another dimension, helping advisers move beyond a list of facilities to demonstrate how guests might experience life on board.
For clients weighing up different suite categories, these visual resources can make comparisons more tangible.
The resource can also help advisers prepare for consultations, strengthen their product knowledge and respond to questions with greater confidence.
Familiarity with the ship’s layout and accommodation choices is especially valuable when discussing a new vessel that clients may not yet have seen in person.
Used during a consultation or as a follow-up resource, the guide offers another way to keep clients engaged as they consider their options.
Introducing a new era for Regent
Seven Seas Prestige is the first new ship class from Regent in a decade and a significant addition to the luxury cruise line’s fleet.
Scheduled to debut in December 2026, the ship has been conceived around Regent’s established approach to spacious accommodation, personalised service and refined onboard experiences, while introducing new features and spaces.
Seven Seas Prestige will accommodate 818 guests across 409 suites, supported by 630 crew. She has been designed to maintain an intimate luxury experience while offering a broad range of accommodation, dining and leisure options.
Accommodation is a natural starting point for exploring the ship, with a collection of suite categories offering different layouts and levels of space.
Among the most distinctive is the Skyview Regent Suite (above), spanning almost 9,000 square feet.
Its features include sweeping ocean views, a private gym, a spa bath and an in-suite elevator, positioning it as an exceptional option for clients seeking an extraordinary level of space and exclusivity.
The Skyview Suites introduce another notable proposition, with three layouts – Aura, Luna and Sola – featuring private in-suite elevators and access to private Skyview Terraces. A personal butler adds to the tailored experience.
Other options include the two-storey Grand Loft Suite (below), with its double-height living space and dramatic window wall, as well as Signature, Grand, Prestige and Seven Seas Suites.
Each offers a different combination of space, design and amenities, giving advisers a range of choices to match clients’ expectations and budgets.
The ship’s wider design also creates opportunities to talk about the experience beyond the suite.
New social spaces include the Starlight Atrium, with twin spiral staircases extending towards Deck 11, and Galileo’s Bar, while Azure brings a Mediterranean-inspired dining venue to Regent’s restaurant collection.
For clients who want to balance relaxation with activity, the new Solara Sports Deck will feature a competition-sized pickleball court, an 18-hole putting green, yoga and shuffleboard, adding further variety to the onboard offering.
These features give advisers useful starting points for understanding what matters most to each client and tailoring the conversation accordingly.
Turning discovery into bookings
The launch of Seven Seas Prestige provides an opportunity for advisers to engage clients who are already familiar with Regent, as well as those considering the line for the first time.
For existing Regent guests, the new ship offers a chance to discover fresh accommodation options, dining experiences and leisure facilities.
For prospective clients, it provides a tangible introduction to the Regent proposition and the level of detail that distinguishes an ultra-luxury cruise.
With Seven Seas Prestige preparing to usher in a new chapter for Regent Seven Seas Cruises, the Prestige Digital Guide offers a useful way to bring that future closer – one client conversation at a time.
Discover the Prestige Digital Guide now and begin planning your clients’ next all-inclusive, ultra-luxury voyage. Or for more information on Regent Seven Seas Cruises, visit RSSC.COM.
