Tourism Western Australia recently hosted an innovative trade famil focused on content creation.
The trip was designed to showcase the naturally adventurous city of Perth and the memorable gorges and rock pools of Karijini National Park.
The ‘Dream Karijini’ famil brought together six travel advisors who were already creating high-quality, inspiring travel content on their channels, to experience the majestic landscapes and natural adventures of Western Australia.
At the start of the famil, delegates took part in a dedicated social media workshop led by digital marketing agency Wanderlust Communications.
The session focused on practical tips for capturing engaging destination content, tailored specifically for travel advisors to inspire their clients.
The learning continued in Karijini, where Wanderlust provided in-destination guidance and expert tips on shooting attention-grabbing content among otherworldly landscapes.
Advisors were also set a series of social media content challenges throughout the famil, encouraging real-time content creation.
Throughout the famil, advisors experienced WA’s adventures and natural wonders, including an immersive Aboriginal cultural tour in Kings Park and Botanic Garden/Kaarta Koomba, meeting quokkas on Rottnest Island/Wadjemup and guided hiking through Karijini’s gorges.
This innovative approach to trade engagement ensured the advisors returned not only inspired to create more engaging content and sell more of Western Australia but that their clients got a taste of the trip too.
See Blake Travel Agency’s latest reel here, created by famil attendee Ashlea Blake.
