TFE Hotels has announced a $100 million investment across its first-generation Adina apartment hotels, continuing the evolution and growth of the brand.
In addition to new hotels across Australia, Europe and the United Kingdom, the investment program is designed to reposition some of its best-known hotels.
The initiative will see guest rooms, public spaces and hotel amenities upgraded across key properties in Australia and Europe, with a focus on design, comfort and the apartment-style experience Adina is known for.
Adina Darling Harbour in Sydney (main & below) has entered a new chapter following an extensive refurbishment, with upgraded guest rooms, revitalised public spaces and the launch of Shoreline Kitchen, enhancing the guest experience.
“The Adina brand and experience are evolving as travellers increasingly look for hotels that can provide both the living experience with full hotel services and amenities,” said Antony Ritch, TFE Hotels’ Chief Executive Officer.
“In addition to our owned hotels, we’re working closely with our third party hotel owners to elevate the guest experience by leaning into what makes Adina unique – generous liveable spaces, relaxed Australian hospitality, and an elevated design approach.
“Whether you’re in Darling Harbour or Darwin and Berlin or Budapest, we want Adina guests to ultimately feel like they’ve found their own sanctuary of space – even when they’re far from home.”
According to Mr Ritch, the Adina brand experience is also evolving with purpose.
“With new hotels opening in Brisbane, Hobart, Cambridge and Glasgow, the rollout of our new Adina brand activations, and the implementation of a digital Guest Experience Platform across the portfolio, we’re delivering a more connected, design-led and guest-centric experience,” he said.
“This next chapter reflects our commitment to invest in where traveller expectations are heading.”
The 114-room Adina Darling Harbour draws inspiration from the location’s natural history, with layered textures, organic forms and a palette of harbour blues, seafoam greens and oyster shell tones.
The refurbishment extends beyond the guest rooms, opening up a new restaurant to the lobby and pool areas to create a seamless flow that encourages guests to move effortlessly between the hotel and the harbour beyond.
Marking 26 years since first opening ahead of the Sydney 2000 Olympics, the transformation positions Adina Darling Harbour for a new generation of travellers while staying true to the brand.
Adina Darling Harbour follows recent investment across the Adina network, including Adina Perth, where a multi-million-dollar refurbishment drew on the colours and landscapes of Western Australia to bring a stronger sense of place to the hotel, and the top-to-bottom refurbishment of Adina Town Hall in Sydney last year.
