Intrepid Take Giant Strides With Wild Bush Deal

Intrepid Travel has acquired Experience Co’s Wild Bush Luxury business, with a range of guided walking and premium accommodation products, including two Great Walks of Australia and two Luxury Lodges of Australia.

This expansion, which includes Arkaba Walk and Homestead in South Australia’s Flinders Ranges, The Maria Island Walk in Tasmania and Bamurra Plains in the Northern Territory, marks a major step in Intrepid’s strategy to expand premium, nature-based experiences in Australia.

“This acquisition is an important step in our ambition to lead low-impact, nature-based travel and invest in the future of Australian tourism,’ said Brett Mitchell, ANZ MD, Intrepid Travel.

“Travellers are increasingly seeking meaningful ways to connect with the land, wildlife and culture, and by expanding our portfolio with iconic guided walks and premium lodges, we’re offering experiences that immerse them in some of the country’s most extraordinary landscapes.”

The Wild Bush Luxury’s premium walks and properties will officially join the Intrepid portfolio next February.

These additions make Intrepid one of Australia’s largest walking companies, expanding its premium and low-impact portfolio while supporting the company’s new Climate Action Plan and decarbonisation goals.

“We are delighted to hand over these important conservation experiences to Intrepid Travel,” said John O’Sullivan, CEO of Experience Co.

“Their global reputation for sustainable tourism and immersive nature-based experiences makes them the right partner to continue Wild Bush Luxury’s story.

“We’re confident that our trade partners will benefit from their expertise and commitment, and we look forward to working closely together to ensure a seamless transition for the WBL team, guests and the industry.”

https://www.intrepidtravel.com/au/australia/walking