Crystalbrook Collection Hotels and Resorts has announced seven senior Sales and Marketing appointments as it prepares to open new hotels in Adelaide and Canberra.

Virginia Hamilton has been promoted to Director, Global Sales, while Sharon Cauldwell becomes Area Director of Sales across the Queensland portfolio and Crystalbrook Byron. Emily Pearl has been promoted to Director of Sales at Crystalbrook Vincent.

Four new leaders have also joined the group. Cameron McKenzie and Karyn Harte have been appointed Director of Sales and Director of Marketing respectively at Crystalbrook Sam in Adelaide, while Anita Biziak and Kate Mason take the same roles at Crystalbrook Aurora in Canberra.

Geoff York, Crystalbrook Collection CEO, said the appointments recognised existing talent while adding experienced hospitality professionals ahead of the group’s expansion.

“As Crystalbrook Collection continues to grow, investing in the right people and leadership is fundamental to our success,” Mr York said.

Crystalbrook Sam is due to open in December, followed by Crystalbrook Aurora in 2027.