From the historic streets of York to the rugged beauty of Northumberland, and from the cultural delights of Cardiff to the Highlands of Scotland, the campaign is designed to equip travel agents with everything they need to expand their British offerings.
“This partnership with VisitBritain is an exciting opportunity to grow the British market with our travel agent network,” said Jo Rendall, Business Leader at Infinity Holidays.
“By showcasing new products and hidden gems, we’re helping agents inspire travellers to see more than just the major cities.”
The campaign features a series of fully bookable itineraries, including:
- North East England & Scottish Borders: Explore York, Durham, Newcastle, Hexham, Carlisle, Dumfries and Edinburgh. Highlights include guided city tours, castles, whisky tastings and scenic drives through historic landscapes.
- The Midlands & Southern Wales: Visit Cardiff, Swansea, the Brecon Beacons, Worcester, Stratford-upon-Avon, Birmingham, Ironbridge, and the Peak District, with curated stops for castles, distilleries, dark skies and literary heritage.
- Scotland – Aberdeen, Angus, Dundee & Edinburgh: Discover the Scottish Highlands, historic castles, whisky distilleries, golf museums and memorable scenery.
- North West England & Northern Wales: From Manchester to Chester via the Lake District, Liverpool, Wrexham, and Conway, offering music and football experiences, historic towns and national parks.
“We want agents to feel confident promoting these itineraries,” said Ashleigh O’Reilly, Marketing Manager at Infinity Holidays.
“By providing in-depth itineraries, marketing assets and webinars, we’re equipping them with the knowledge to sell unique British experiences that their clients will remember forever.”
Marketing assets, including social tiles, flyers, detailed itineraries and agent webinars, will be available throughout the campaign to support agents in promoting these experiences.
“We’re thrilled to partner with Infinity Holidays on this inspiring new self-drive campaign,” said Kristen Angus, Country Manager for VisitBritain Australia & New Zealand.
“With our latest forecast showing nearly 1.27 million Aussie visits are set to contribute a record-breaking £1.87 billion to the UK economy in 2026, we’re excited to encourage more Australian travellers to stay longer and discover even more of what Britain has to offer year-round.”
https://infinityholidays.com/destinations/united-kingdom-2/
