A new campaign featuring girl group HANA is showcasing the different ways passengers can personalise their time in the air, from dining and relaxation to beauty routines.
All Nippon Airways has partnered with the seven-member Japanese group for its “Being Myself Is Fun” campaign, centred around the airline’s Soratabi, or “sky journey”, concept.
A series of vlog-style commercials follows the members travelling on domestic and international flights while choosing how they spend their onboard time.
The campaign includes three themes covering relaxation, food and beauty, with commercials, interviews and behind-the-scenes content released from October 22.
HANA comprises Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina.
The group debuted in 2025 and has since built a significant following in Japan through releases including ROSE and Blue Jeans.
The collaboration will extend into December, when ANA plans to launch an X campaign inviting passengers to share photos and stories showing how they spend their time onboard.
Participants will have the opportunity to win HANA collaboration merchandise and ANA flight tickets, with further details to be announced.
The campaign forms part of ANA’s broader focus on giving passengers greater flexibility to shape their own in flight experience.
