Destination Canada has struck gold with a first-ever partnership that unites two powerhouse Australian brands — David Jones and Qantas — to deliver a truly unique customer experience.
This strategic alliance coincides with the launch of the new David Jones Rewards program, now integrated with Qantas Frequent Flyer benefits, creating a premium loyalty ecosystem that connects retail and aviation audiences like never before.
To celebrate, customers signing up for David Jones Rewards enter the running to win a spectacular winter escape to Canada’s iconic cities and mountains, Vancouver and Whistler.
“This collaboration is a milestone moment for Canada’s brand presence in Australia,” Managing Director of Destination Canada Australia Julie King, said.
“By partnering with two of Australia’s most trusted brands at once, we’re amplifying Canada’s story to a high-value audience, driving seasonal travel demand and inspiring Aussies to explore authentic Canadian experiences.”
Phase Two kicks off in January 2026, with immersive in-store activations across select David Jones stores, bringing Canada’s breathtaking landscapes and culture to life. This multi-phase partnership is a core pillar of Destination Canada’s 2025-26 marketing strategy, designed to boost shoulder-season and winter bookings and deepen market engagement.
With retail and travel joining forces, Canada’s allure has never been stronger Down Under.
