TTC Tour Brands has launched its global Tour Week initiative across Australasia, sending 47 travel agents around the world to experience its portfolio of touring brands first-hand.

Agents are currently travelling with Trafalgar, Insight Vacations, Costsaver and Contiki, gaining on-the-ground insight into specific itineraries, unique inclusions and the signature moments that define each brand’s experience.

“Tour Week represents one of our most significant initiatives to date, designed to allow agents across Australia and New Zealand to experience all the benefits of our tours first-hand,” said Andrew Young, TTC Tour Brands Oceania Senior VP Sales.

“Agents who can speak from personal experience are comprehensively more likely to be able to position touring in a more compelling light to their clients.”

Agents are sharing their journeys across social media throughout the week, showcasing the value of guided touring to their peers and clients and reinforcing TTC Tour Brands’ commitment to the Australasian travel community.