Contiki has announced the appointment of James Ansell to the role of Head of Digital Products.
Mr Ansell will lead the evolution of the Youth Brand’s digital product ecosystem, ensuring the creation of customer experiences that drive growth, innovation and long-term competitive advantage.
This recent permanent appointment follows a successful secondment from his role as Head of Digital Experience at agency partner Publicis Worldwide.
Mr Ansell brings more than 18 years of digital experience, account management, strategy, delivery experience across three continents working at some of the industry’s best advertising, marketing, innovation and digital product companies in London, New York, Sydney and Brisbane.
“Over the past few months, James has played a pivotal role in leading our website transformation, bringing together our teams, agency partners and technology roadmap to drive the next evolution of our digital experience,” said Toni Ambler, Contiki’s Chief Customer Officer.
“His leadership, product mindset and ability to bring clarity to complex challenges have already had a significant impact, and we’re excited to have him continue that journey with us.”
“I have felt part of the TTC family from day one so I’m delighted to be making this permanent,” said James.
“An ambitious bar has been set for our digital experiences and my focus now is simple: turn the roadmap into products that give Contiki a real competitive edge. I can’t wait to keep pushing alongside this incredible team.”
