Linkd Tourism has been appointed the Australian PR agency of record for Swan Hellenic Cruises, a specialist in cultural expedition cruising.
The agreement sees Linkd lead public relations strategy and media engagement for Swan Hellenic across Australasia, with a focus on driving brand awareness and supporting bookings growth in one of the cruise line’s key international markets.
The partnership brings together Swan Hellenic’s positioning as a progressive, innovative operator in small-ship expedition cruising with Linkd’s track record in the cruise sector, where agency personnel have represented five major cruise brands.
“The Linkd PR team has significant experience in the cruise sector and we’re excited to be able to work with a brand that has such a clear vision of its offering and points of difference,” said Emma Prineas, Linkd Tourism’s General Manager of PR & Marketing.
“What’s particularly exciting in our region is Swan Hellenic recently announcing an expansion of its 2027 Asia-Pacific deployment.”
“With Linkd’s rich history of PR outcomes in the travel sector, combined with the company’s ethos of innovation and transparency, they were a natural fit for Swan Hellenic,” said Kirsty Fruin, Sales Director Australia & New Zealand, Swan Hellenic Cruises.
Swan Hellenic’s Chief Commercial Officer, Mario Bounas, will be visiting Australia for Cruise360 in September, where he’ll be an international panellist.
