Virgin Voyages is going somewhere it has never gone: 71° North, above the Arctic Circle, under a sun that refuses to set.
In summer 2028, Valiant Lady debuts from Amsterdam, a new homeport for the brand’s first-ever Scandinavia & Baltic season.
Highlights include six itineraries – every voyage with a maiden call – capped by a marquee Arctic Circle crossing with a midnight sun deck party under 24-hour daylight.
“Plenty of brands call an expansion ‘new’ when it’s really the same product with a different backdrop,” said John Lovell, Board Member and Senior Advisor of Virgin Voyages.
“This isn’t that. Every voyage in this season has a new destination and it’s new to your client too.”
Four different itineraries mean four different types of clients and each one already has their own reason to book: the Baltic buyer planning a group trip around a Stockholm overnight; the Arctic Circle buyer chasing the milestone crossing of a lifetime; the MNVV holder eyeing the highest-value placeholder on the calendar.
‘Four Voyages, One Endless Summer’ is the centrepiece of the season, with four immersive Northern Europe itineraries framed by two one-way voyages between Barcelona and Amsterdam.
Together, the six sailings journey from vibrant Scandinavian capitals and overnight city stays to Norway’s fjords and a crossing beyond the Arctic Circle, giving First Mates the ability to sell the region one voyage at a time or paired together.
Clients who want the whole run can lock in the Summer Season Pass, back by popular demand.
What’s included, across all four voyages back-to-back on Valiant Lady:
# Central Sea Terrace cabin for two Sailors
# $15 per Sailor, per night in onboard drink credit
# 60-day dining reservation window
# One complimentary Shore Thing excursion per voyage (up to $250 per Sailor)
# One complimentary Arctic Circle Discovery Excursion
# Upgraded Work From Sea Wi-Fi
# Wash & Fold laundry service
# One sea day Thermal Suite spa pass per voyage, per Sailor
# Priority boarding and a seamless back-to-back handling between voyages
# Private Champagne breakfast and reserved viewing area for the Arctic Circle crossing ceremony
Every Season Pass Sailor also receives a curated welcome package: a Nordic-themed food and drink kit with aquavit, Scandinavian chocolate and a sea salt tin; an exclusive Season Pass jacket in a Nordic colourway; a curated city guide or hand-drawn map set for major ports; and travel essentials including a water bottle, portable power bank and backpack.
Bookings will open for loyalty Sailors and First Mates on August 13 at 2pm (AEST) with all remaining pricing and bookings opening on August 14.
Pictures courtesy Virgin Voyages
